
The Panda Plays: China’s Digital Public Diplomacy Tactics
The Asia 2021 Public Diplomacy Conference provided a detailed review of China’s emerging digital public diplomacy tactics. Using positive and constructive media to further their “waixuan” (external propaganda) goals; waixuan allows China to remake itself to a whole new audience. In this article, Aneesha from the IAS Gazette examines China’s public diplomacy operations on two social media platforms, Weibo and Twitter, to demonstrate this.