Aneesha Khanna

The Panda Plays: China’s Digital Public Diplomacy Tactics

The Panda Plays: China’s Digital Public Diplomacy Tactics

The Asia 2021 Public Diplomacy Conference provided a detailed review of China’s emerging digital public diplomacy tactics. Using positive and constructive media to further their “waixuan” (external propaganda) goals; waixuan allows China to remake itself to a whole new audience. In this article, Aneesha from the IAS Gazette examines China’s public diplomacy operations on two social media platforms, Weibo and Twitter, to demonstrate this.

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The IAS Gazette is a news site run by undergraduates from the Singapore Institute of Management’s International Affairs Society (IAS). Founded in 2018, it traces its roots to The Capital, a now defunct bimonthly magazine previously under the IAS.

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